LukeW | Changing Time Spent

原文出处 LukeW | Changing Time Spent

Changing Time Spent

by Luke Wroblewski February 1, 2018

Following a few conversations on the future of TV and desktops/laptops, I decided to look into how people's screen time has changed. To do so I compiled data from a few different sources going back several years on adults (18+) in the United States.

How time Spent Changes for US Adults 2011-2018

While the rise of time spent on mobile is dramatic, the effect is mostly additive. That is, it created more screen time in the United States than it took from other media like TV and radio.

How time Spent Changes for US Adults 2014-2017

Looking at another data source, in this case Nielsen's Total Audience Report over the past four years, seems to tell the same story.

Radio Listening & Video Viewing is Shifting to Mobile

That said, it does appear activities like listening to radio and video viewing are gradually transitioning to mobile devices over time (with the vast majority on smartphones).

Average Time Spent on Mobiel Devices

Which makes sense when you consider adults in the US are spending about 3 hours a day on their mobile devices.

Home Home "[Users] said they were more likely to believe Web sites that looked professionally designed." —Stanford Web Credibility Study, 2002

15% off my book Mobile First 15% off my book Mobile First. In the A Book Apart bundle.

©1996-2018 LukeW Ideation + Design. Contact me with any questions or comments.